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The Practical Indie Author

Featured on the BookBub Partners Blog

How an Author Used BookBub Ads to Grow Sales Beyond Amazon

Learn the experiments and guardrails I use to grow sales beyond Amazon.

Practical lessons from a working indie author navigating wide publishing, ads, newsletter growth, reader magnets, launches, and direct sales.

Hi, I’m Kitty Graham. I’m an indie author just like you, building my publishing business one experiment, launch, and lesson at a time.

Less than a year ago, I was unpublished. Since then, I’ve released four books in my Maeve Lynch Knitting Mysteries series, reached #1 in Cozy Crafts & Hobbies and #3 in Cozy Mysteries on Amazon in both the US and international markets, and learned a huge amount about wide publishing, ads, newsletter growth, reader magnets, launches, and direct sales along the way.

Here’s what I’ve achieved so far:

  • Featured on the BookBub Partners Blog for my data-driven approach to growing wide sales with BookBub Ads

  • Brought a strong operational and CX background into author business planning

  • Successful experimentation with wide publishing strategies

  • Built newsletter and reader-readthrough systems

  • Managed launches, ARC growth, and promotional planning

  • Tested direct sales and merchandise strategies

With all this under my belt, I’m good at taking what can feel like the tangled mess over there and helping authors untangle their processes, identify their next best steps, and focus on the areas that will make the biggest difference.

If you want to learn more about what I’ve achieved and how I did it, download my free guide: Building a Practical Indie Author Funnel below.

FREE GUIDE: Building a Practical Indie Author Funnel

What I’ve learned along the way:

  • why cheap clicks don’t always mean profit

  • how reader magnets actually work

  • building newsletter funnels that retain readers

  • turning casual readers into loyal fans

  • why readthrough changes everything

  • creating a more sustainable indie author ecosystem

Would you like to learn more?

Strategy Sessions for Indie Authors


A practical, collaborative review of your current author business and growth opportunities.

Possible discussion topics:

  • newsletter growth

  • launch planning

  • reader magnets

  • ARC setup

  • wide strategy

  • ad performance

  • direct sales

  • identifying bottlenecks

  • deciding where to focus next